I

am

Brooke

creator console;

An NFT Management Dashboard

COMPANY
DURATION
TEAM SIZE
POSITION
PROJECT AREA
SCOPE
Create Protocol
2021; 8 months
5
Lead & Founding Product Designer
NFTs, Management platform toolkit, blockchain, DApps
Conceptualizing and detailed design of the . Designing with Microsoft Co-Pilot for technology and Accenture engineering.

Digital sovereignty for the Creators

Brief

Design an ecosystem that enables artists to fully govern their IPs and generate revenue.

The challenge
  • Decreasing gas fee and platform fee.
  • Removing the fear and hesitance of users.
  • New features meant establishing new UX practices.
The outcome
An NFT management dashboard that, upon usability testing, proved to be intuitive and beneficial for web 3.0 novices to use.
User Research
Market Analysis
Understanding the Competition
Identifying Market Gaps and Opportunities
Refining Product Strategy
Targeting the Right Audience
Mitigating Risks and Challenges
Insights
Empathy mapping
The users were bucketed into 3 archetypes based on their goals and needs.
Archetypes
Gains
  • Efficiency
  • Community
  • Revenue generation
  • Actionable insights
Pains
  • Complexity
  • Lack of user friendly tools
  • Lack of transparency
  • Technical challenges
Feature definition
Create, manage, distribute
A no-code platform to create and manage NFTs and distribute to web3 dapps, marketplaces, metaverses
Monetize
Console offer tools for creators to engage and monetize with the fans using web3 native infrastructure.
Track and analyze
Creator can also track the analytics related to their collections and analyze user behavior to build engagement loops.
Collaboration
Console abstracts all the complexities from creation to listing NFTs and provides collaboration and community support.
Concept
Step 1:
A creator upload a digital asset.

Step 2:
The platform turns the IPs into NFTs.

Step 3:
Creator can manage, analyze & generate revenue.
Information Architecture
Prototype
Testing
Final product
Impact
Ownership
Over 3000 artists benefitted financially.
Digital literacy
The ease and accessibility integrated in the product helped gain edge cases gain confidence.
Encouragement
To grow and explore
Get funded
Just with prototype we managed to raise Pre seed funding.
Styleguide
Brand philosophy

We endow artists with absolute authority and dominion over their digital creations. To harnesses a sharp, minimal, and neo-futuristic design language to embody our steadfast dedication to pioneering digital autonomy.

We aim to deliver a frictionless experience that underscores simplicity and transparency for our users.


Vision: Bringing together creators in web3.0 community to co-create and collaborate. Also providing an enhanced creation experiences.

Mission: Creating an ecosystem of creator focused Dapps, experiences, communities, DAOs, and brands.
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